Philippe Ruellan is a project manager on CGAP’s IT team, specializing in website and CRM design. For over 15 years, he has worked at the interface of customer relations and web-based services. He spent most of his career at Canal+, France’s leading private TV company, where he was a project manager in the Online Business Unit. At Canal+, he worked on modernizing the company’s customer service functions through web platforms, smart TV applications, and other digital services. He also contributed to developing and implementing a brand new CRM solution for the company, which allowed Canal+ to manage more effectively customer data and customer interactions. Philippe holds a master’s degree in international marketing from Paris West University.