Yanina Seltzer works with the Technology and Business Model Innovation Team, focusing on applied product innovation and the role that customer-centric design can play in branchless banking to achieve better financial service offerings for the poor. Her work revolves around understanding and listening to customers and translating those insights into products. By focusing on the user experience, encouraging innovative ideas, frequently testing concepts and seeking feedback from customers Yanina helps branchless banking providers to better understand their customer base and to design tailored products for them. Since joining CGAP in 2009, Yanina has worked on advancing the Technology and Business Model Innovation Team's policy and business strategy in Brazil and on branchless banking policy and G20 involvement with the Government and Policy Team. Prior to working at CGAP, Yanina ran operations for Mobile Metrix in Brazil, worked for the Inter-American Development Bank and for Nathan Associates.
Yanina has a Masters degree in development Economics and International Business from the Fletcher School of Law and Diplomacy at Tufts University and a bachelor’s degree in Economics, Politics and Latin American Studies from Brandeis University. She is Fluent in English, Spanish and Portuguese.