Women in Bangladesh have one of the lowest rates of mobile money usage in the world. Does the dearth of usage indicate a lack of appropriate products and services? Just how hard is it to use mobile money if you are a rural Bangladeshi woman?
While the founders of EasyPaisa guessed that they would reach a reasonable volume of customers through OTC services, they did not guess that OTC remittances would be the dominant activity by far for EasyPaisa's customers.
Financial inclusion in Pakistan has improved slowly but steadily since 2008 according to most sources. However, depending on the source of data, the topline financial inclusion figure for Pakistan varies from 7% to 23%. Why?