CGAP and Bradesco recently partnered with IDEO, the global design consultancy to help develop a payments product that better serves the needs of C,D,E class in Brazil. Insights from low income consumers are often not sufficiently and effectively gleaned before financial products aiming to target them are developed. However, witnessing IDEO's innovative approach to consumer research reminds us that simple yet effective tools can reinforce existing data and provide better insights.
The biggest challenge when it comes to the business case for banks is that the amount per grant payment is small, and as client research has shown, very little of each payment is left behind in the form of savings.
Our recently released Focus Note on Social Cash Transfers and Financial Inclusion looks at the evidence from four large and well established programs in Brazil, Colombia, Mexico and South Africa to attempt to answer three broad questions that are relevant to different stakeholder groups.
This post includes a detailed presentation of CGAP’s analysis of 23 firms from banking, microfinance, mobile, fast moving consumer goods, and Silicon Valley. It also describes the key features of three Product Labs which will be established by CGAP’s bank, telco and other partners.
In September 2011, CGAP’s Technology team invited the Brazilian firm Plano CDE to develop a study that would help them understand the behaviour, needs and expectations of low-income Brazilians in relation to financial instruments. The goal of the study was to contribute to the development of a new financial product or service that would attend to the needs of lower-income consumers and enhance their relationship with financial institutions.
Is the challenge of replicating the success of the M-Pesa model in Kenya more about implementation and management or about context and market structure? In Latin America and the Caribbean (LAC), the evidence points to context.
Small and medium banks in Brazil are starting to take advantage of new regulations that make it easier to adopt fully digital business models. What impact might this development have on financial inclusion in the longer term?