The second post in a series on the emerging branchless banking data architecture focuses on the demand side of the data equation and attempts to answer questions such as: which clients are using which products for which purpose? What aspects of a service are they satisfied or dissatisfied with? And, perhaps most importantly, is the service having a positive impact on their general well-being?
The second post in our series described the importance of demand-side data for understanding consumers and their financial habits and needs. Various organizations are contributing to the global pool of demand-side data in branchless banking and in this post we’ll focus on two of the main sources. The Financial Inclusion Tracking Surveys (FITS) are annual household panel surveys in Uganda, Tanzania, and Pakistan while the Tanzania Mobile Money Tracker Study (TMMT) uses quarterly surveys to track market trends. Both are being carried out by InterMedia and the Bill & Melinda Gates Foundation. In this post, we’ll highlight some of the analysis on rural and urban households to demonstrate the actionable insights that can be gathered from such datasets.
The GSMA Mobile Money for the Unbanked programme (MMU) has been following the growth of the industry for the past few years using its Deployment Tracker which monitors the number of live and planned mobile money services for the unbanked.
A growing body of evidence suggests that connecting poor people to a digital financial system will generate sizable welfare benefits. But countries cannot bridge the cash-digital divide in one leap. Instead, they pass through several stages of market development.
Lolem Boyo Emilat is a trader in Kenya’s Kalobeyei settlement, where mobile payments have transformed her small business. Could bringing mobile money to more traders like Lolem be an overlooked opportunity to advance financial inclusion?