Women in Bangladesh have one of the lowest rates of mobile money usage in the world. Does the dearth of usage indicate a lack of appropriate products and services? Just how hard is it to use mobile money if you are a rural Bangladeshi woman?
CGAP has recently concluded an Applied Product Innovation project with insurance intermediary MicroEnsure and design firm Continuum. The challenge: using human centered design techniques to figure out how to deliver relevant insurance products to the mass market, leveraging mobile phones.
As part of CGAP's Applied Product Innovation project with MicroEnsure and design firm Continuum, several different ways were tested to see how insurance could take advantage of the mobile phone’s capabilities to engage with people more powerfully and effectively.