While the founders of EasyPaisa guessed that they would reach a reasonable volume of customers through OTC services, they did not guess that OTC remittances would be the dominant activity by far for EasyPaisa's customers.
CGAP and Bankable Frontier Associates have begun a study that examines the financial lives of smallholder agricultural families in Mozambique, Pakistan, and Tanzania. Here, we look at how we chose an appropriate site in Pakistan.
Mobile wallets could have a revolutionary impact on financial inclusion in Pakistan. However, success of this channel hinges on matching the abilities of the end users with appropriately designed products.
For over 6 million smallholder farmers in Pakistan, financing options are extremely limited. The Wasil Foundation, winner of the 2013 Islamic Microfinance Challenge, offers an alternative to traditional financing that enables farmers to build assets and sustainable livelihoods.
Smartphone use in Pakistan has grown steadily, but low-income, less educated, and female customers lag in smartphone adoption and ownership. GRID Impact's user research lends insights into how to better serve and design for these population segments.