Applied Product Innovation in Branchless Banking
This series looks into the efforts of various providers to launch product labs that demonstrate new ways of understanding clients, testing ideas and designing breakthrough products.
Today, CGAP is releasing a synthesis deck which highlights our experiences in product innovation and helps providers understand how they can use customer-centric approaches to improve their offerings.
Product development does not and should end with a designed product. The role of creative thinking to circumvent challenges and identify the right opportunities cannot be underestimated if a product is to be successfully designed, launched and most importantly, used by those for which it was intended.
How can we creatively design products that can have a real impact on the mobile money market? This post shares the experience of Grameen App Lab in Uganda.
CGAP and Bradesco recently partnered with IDEO, the global design consultancy to help develop a payments product that better serves the needs of C,D,E class in Brazil. Insights from low income consumers are often not sufficiently and effectively gleaned before financial products aiming to target them are developed. However, witnessing IDEO's innovative approach to consumer research reminds us that simple yet effective tools can reinforce existing data and provide better insights.
The simple behavior around a pack of cards gives us an enormous amount of insight about how a financial product can be designed to accommodate a quest for surprise whilst saving.