'Gamification' and Financial Services for the Poor

By improving user experience, engagement, and loyalty, "gamified" financial services apps may have a role in increasing usage by low-income customers. Many companies are using games to teach financial concepts and habits that are difficult to convey through traditional methods. 

01 December 2015
A case study from Absa Bank in South Africa demonstrates how games can help empower their customers and encourage them to use mobile financial services.
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A girl studies on her computer while her family works on pottery
06 October 2015
Positive financial decisionmaking is hard to teach via traditional methods. MindBlown labs is using games to introduce financial concepts that are otherwise dull or confusing.
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29 September 2015
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By improving user experience, engagement, and loyalty, "gamified" financial services apps may have a role in increasing usage by low-income customers
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