Offered as a collaboration between the Commercial Bank of Africa and mobile network operator Safaricom through its mobile money service M-PESA, M-Shwari has piqued the interest of mobile money watchers looking for the next innovation to drive financial inclusion globally.
This Focus Note presents the evidence gained from a comprehensive study of the experiences in developing and implementing e-payment schemes linked to financial inclusion in Haiti, Kenya, the Philippines, and Uganda.
InterMedia conducted a study of M-Shwari users and found that in just over a year after launch, M-Shwari achieved the highest level of awareness and use compared with other beyond-basic mobile wallet products in Kenya.
With the rapid uptake of M-Shwari, Commercial Bank of Africa (CBA) is the envy of the digital financial services industry. Many factors led to M-Shwari's success, including that it solves a real problem faced by Kenyans: on demand liquidity.