The second post in our series described the importance of demand-side data for understanding consumers and their financial habits and needs. Various organizations are contributing to the global pool of demand-side data in branchless banking and in this post we’ll focus on two of the main sources. The Financial Inclusion Tracking Surveys (FITS) are annual household panel surveys in Uganda, Tanzania, and Pakistan while the Tanzania Mobile Money Tracker Study (TMMT) uses quarterly surveys to track market trends. Both are being carried out by InterMedia and the Bill & Melinda Gates Foundation. In this post, we’ll highlight some of the analysis on rural and urban households to demonstrate the actionable insights that can be gathered from such datasets.