Live Chat: Innovation for Product Design
CGAP executed three Applied Innovation Products in Mexico, Brazil and Uganda to understand how customer-centric design can be tailored to achieve better financial service offerings for the poor. Collaborating with a variety of partners, including large-scale commercial banks, MNOs and specialized design firms, CGAP set out to understand customers' needs and to use this insight to create branchless banking products that people actively use.
Now that the design phase of the three projects are complete, key lessons are emerging. On 18 April, Patrice Martin, Co-Lead and Creative Director at IDEO.org, and CGAP's Claudia McKay and Yanina Seltzer discussed the findings so far and how these methodolgies might be applied in the future in a live web chat. The transcript of this chat follows below.