Session 8: Combining Qualitative & Quantitative methods
The debate is often about whether quantitative or qualitative tools are better for sourcing client insights. This starting point for this session is that a basket of tools, including both quantitative and qualitative, will help to make better decisions and gain deeper insights about clients’ needs, behaviors and preferences.
This conference has ended. Please feel free to peruse the commentary for each of the 10 sessions.
Claudia McKay works with the Technolgoy and Business Model Innovation Team, focusing on research areas related to the large-scale adoption and usage of branchless banking by low-income, unbanked people as well as the business case for agents. Prior to working at CGAP, she spent seven years working for Opportunity International, a global network of microfinance organizations providing more than 1 million of the world’s poor with financial services. She worked as the director of product development for the global network, developing innovative financial products (such as agriculture microfinance, housing loans and index-based weather insurance) that meet the diverse needs of Opportunity’s clients. She also spent four years working as the head of microfinance banking at Opportunity Bank in Malawi, a commercial microfinance bank.
Akhand Jyoti Tiwari is an Analyst in MicroSave’s Research Practice Group. He has over six years of quantitative and qualitative research experience in providing financial services to low income households. Akhand has worked on research concept, research planning and design, data collection and research analysis.
Mukul Kumar Singh is Senior Analyst at MicroSave’s research practice. For last two years in this role, Mukul has led and contributed to various research projects in Asia and Africa. Listening to the clients has been an important objective of all these researches that range in diversity from assessment of agriculture value chains in Africa to issues of financial access in India. Mukul has had the experience of using both qualitative and quantitative methods during these different research contexts.