Project Profile: WIZZIT

Name of project: WIZZIT
Project partner: WIZZIT, partnered with South African Bank of Athens
Country: South Africa
Coverage: Serves poor people in rural towns through a store agent network
Date began: July 2008
Technology used: Mobile/POS channels with in-store agent network
Services: Savings and other services outside the bank branch network through a store agent network
Clients: Targeting approximately 500,000 new clients by year-end 2009

About the project

WIZZIT provides transaction banking via mobile and a MasterCard debit card, aimed at unbanked low-income clients. Through this project, WIZZIT will seek to develop new avenues for selling its services which take it beyond its WIZZKids, who are typically young and un- or underemployed individuals trained to sell WIZZIT directly to clients. As a first initiative, WIZZIT has undertaken a major advertising campaign in Limpopo province to announce its partnership with the Post Office, through which clients can get a WIZZIT starter pack and file account opening forms at 300 locations. WIZZIT has also explored partnerships with retailers.

For more information please write to us at technology@cgap.org.

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Project Profile: WIZZIT

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