Bancarización: Bringing a Savings Product to Market

Mexican banking meets California design in this film about creating a savings product for low income Mexicans.

Mexican banking meets California design in this film about creating a savings product for low income Mexicans. 22 million households in Mexico are middle and low income. Only half of them have a bank account. So CGAP brought in IDEO.org, the non-profit arm of the California design firm known for pioneering human-centered design to work with Bancomer, one of Mexico’s largest banks, and come up with a product that will open the market to low income savers.

Filmed and edited by Peter Cairns

Written, produced and directed by Jeanette Thomas

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