Customer Perspectives: Kenya

This video is a part of CGAP’s ethnographic customer research focused on understanding the challenges and hopes of low-income customers in Kenya.

This video is a part of CGAP’s ethnographic customer research focused on understanding the challenges and hopes of low-income customers in Kenya and Cote d’Ivoire. Through such studies, CGAP aims to develop guidance for financial service providers on how to respond to, empower and create value for their customers.

 

Produced by Amitations

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