Customer Profiles: How the Poor Approach Money in India

CGAP's Tanaya Kilara travels to Bangalore to better understand how the complexity of poor people's lives affects their financial decisions.

CGAP's Tanaya Kilara travels to Bangalore to better understand how the complexity of poor people's lives affects their financial decisions. Through a range of interviews, she sees how events in people's lives and their attitudes and behaviors interact in a complex way with financial decisions. By looking at this more closely, financial institutions may be able to design a better customer experience for poor households. Hopefully, this can help accelerate the journey out of poverty.

Written and Produced by Jeanette Thomas, 2014

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