How to Get Merchants to Go Digital

Digital Merchant Payments in Tanzania

Cash is king in Tanzania. But could bundling services, such as customer loyalty rewards schemes, to digital payment platforms entice merchants to go cashless?

Cash is still king in Tanzania. To beat cash in retail, digital payments have to offer merchants benefits that cash doesn't. CPAP is looking into what additional services, such as customer loyalty rewards schemes, could be bundled with a payments platform to entice merchants to go digital.