Janalakshmi's Journey to Customer Centricity

Janalakshmi, an urban microfinance organization based in Bangalore, embarked on a project to reshape their business around the lives of poor clients.

Janalakshmi is an urban microfinance organization, based in Bangalore. With over a million clients, their loan business has grown fast over the past seven years. Now they’ve embarked on a radical project to reshape the entire business around the lives of poor people. By learning more about how poor people live, they hope to develop products that simultaneously meet their needs and help the Janalakshmi business.This short film chronicles the Janalakshmi team’s efforts to transform their business to offer the next generation of financial services for the poor in India. Written and produced by Jeanette Thomas. Filmed and edited by Peter Cairns, 2014.