Lessons on Leadership: User-Centric Design

Lessons on Leadership: User-Centric Design
In this interview, Coenraad Jonker, founder and CEO of TYME Capital, shares insights for leaders looking to embed customer-centricity in their organizations.

In this interview, Coenraad Jonker, founder and CEO of TYME Capital, shares insights for leaders looking to embed customer-centricity in their organizations. This is part of a CGAP video blog series, Lessons on Leadership & Customer-Centricity.

"When we do user-centric design, our job is to actually hold a paradox very closely...on the one hand, we need to be very deeply respectful of our customers, and we need to understand our customer has more wisdom than we have. On the other hand, we have to have design conviction, or creative conviction."

Watch the video to learn more.

Camera: Ravi Lekhi, Yogesh Aggarwal
Editing: Yogesh Aggarwal

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