Publications filter results

23 October 2017
This survey explored the agricultural and nonagricultural activities, financial practices and interests, and challenges and aspirations of over 3,300 smallholder families throughout Nigeria.
Countries: 
Download PDF: 
English (93 pages)
10 August 2017
Financial services providers for low-income customers typically believe that their business case is based on expanding the number of accounts or the number of transactions made by these customers. This is only part of the equation to business success.
Download PDF: 
English (57 pages)
24 July 2017
This paper presents the research methodology for "National Survey and Segmentation of Smallholder Households in Côte d’Ivoire."
Countries: 
Download PDF: 
English (114 pages) | French (114 pages)
30 May 2017
This Data Set User's Guide provides information on the methodology used for the 2016 CGAP Smallholder Household Surveys in Bangladesh.
Download PDF: 
English (156 pages)
18 April 2017
Generating greater value for customers is good for business. Research from a developed market context has found that customer retention leads to a decrease in operating costs, while a decrease in customer satisfaction leads to a decrease in return on investment.
Download PDF: 
English (4 pages) | French (4 pages) | Spanish (4 pages)
26 September 2016
Financial service providers have traditionally categorized low-income customers into a single market segment. The CGAP Customer Segmentation Toolkit is designed to help FSPs identify subsets of customers that have common needs, interests, and priorities – then design and implement targeted strategies.
Download PDF: 
English (30 pages)
24 May 2016
This report examines how smallholder families in Tanzania manage their income and expenses, along with the challenges they face that often lead to financial instability. These findings are based on a nationally representative survey of smallholder households conducted in 2015.
Countries: 
Download PDF: 
English (118 pages)
10 November 2015
This publication synthesizes learnings from across Zimbabwe, Senegal, Rwanda, and Cambodia, with the aim of providing financial service providers, donors, and other stakeholders with actionable insights into the ingredients for building successful, smallholder-specific digital financial services.
Download PDF: 
English (44 pages) | French (48 pages) | Spanish (48 pages)
01 October 2014
This report follows up on a 2012 CGAP Financial Inclusion Landscaping study in Russia on the need for comprehensive and detailed data on financial inclusion—and exclusion—in Russia.
Countries: 
Download PDF: 
English (134 pages) | Russian (156 pages)
24 March 2014
To develop a deeper and organizational level of understanding customers, a cross-functional team at Janalakshmi, a microfinance institution in India serving over a million customers in urban areas, applied a design thinking process facilitated by innovation consultants.This brochure describes the process and the tool used to create customer profiles.
Countries: 
Download PDF: 
English (16 pages)

Pages

Subscribe to Publications