Financial services providers for low-income customers typically believe that their business case is based on expanding the number of accounts or the number of transactions made by these customers. This is only part of the equation to business success.
Advances in digital technologies and the increased availability of data can be used to support low-income customers to do more than make payments. These advances can help them to make financial decisions and develop strategies to manage their finances.
Pakistan is the second country selected for an I-SIP rapid research exercise. The main objectives of the research were to develop and refine the I-SIP Methodology, raise awareness of I-SIP linkages, and help Pakistani policy makers adopt the I-SIP Methodology.
To develop a deeper and organizational level of understanding customers, a cross-functional team at Janalakshmi, a microfinance institution in India serving over a million customers in urban areas, applied a design thinking process facilitated by innovation consultants.This brochure describes the process and the tool used to create customer profiles.
As part of the Consultative Group to Assist the Poor’s (CGAP’s) work on customer empowerment, a series of consultations with financial services customers is being undertaken to try to understand the customer perspective on “customer empowerment.
Social norms can have a profound impact on financial inclusion for women because they can limit women’s ability to work outside the home, engage with male agents, or even own a phone. Knowing exactly how norms apply is critical for closing the gender financial inclusion gap.
Although Pakistan’s population exceeds 170 million,it is estimated that there are only 16 million individual bank accounts, meaning that the vast majority of the population is without access to banking services.
Pakistan is becoming a laboratory for G2P payment innovations. This report by CGAP discusses the G2P payments sector in Pakistan and demonstrates how social transfers can help bring poor people into the formal financial system.