Globally, over 1.3 billion people lack access to electricity, and another 1 billion people have unreliable connections to national electricity grids. Startup energy enterprises are leveraging digital finance to deliver modern energy to the poor, sold on a pay-as-you-go basis.
This paper analyses the synergies in the distribution of energy and financial services. It describes how an integrated approach could enable financial institutions to profitably serve low-income populations, thus enabling a significant source of growth.
This paper uses research and interviews with customers to understand the value they derive from PAYGo solar, why they decided to purchase it, how they were able to afford and pay for it, and whether they considered the product a “good deal” in the end.