Brazil is seen as a global leader in branchless banking and as an example of how banks have created wide-reaching branchless channels that use cards and point-of-sale (POS) devices at various retail locations.However, challenges remain.
Ghana is a promising market that should be ripe for branchless banking, but it has not grown as expected. CGAP believes there is potential for branchless banking to grow in Ghana and looks forward to engaging the market and helping its progression.
India boasts a vibrant and fast growing economy with sophisticated banking and technology sectors. Nevertheless, most banks are not highly motivated to use branchless banking because they generally see branchless banking as a corporate social responsibility with limited-to-nonexistent business potential.
Mexico’s financial sector is beginning a significant transformation that is setting the stage for a broader commercial offering that would reach lower income segments of the population through innovative products.
Although Pakistan’s population exceeds 170 million,it is estimated that there are only 16 million individual bank accounts, meaning that the vast majority of the population is without access to banking services.
CGAP's Branchless Banking Database combines data from the CGAP Technology Program’s field work on agents, business models, customer adoption, and regulation with other sources, such as data on banking access in 168 countries from CGAP and the World Bank’s Financial Access 2010 report, mobile penetration from Wireless Intelligence, and population and income from the World Development Indicator's database.