Research & Analysis
Infographic

Smallholder Households: Distinct Segments, Different Needs

The 500 million smallholder households worldwide are ready for targeted innovation and solutions, but they are a diverse group. To design and deliver high-value services, financial services providers, government bodies, and agricultural development partners should distinguish among Subsisting, Commercializing, and Diversifying smallholder households. These three segments differ according to their crop and livestock sales, amount of agricultural land, and smallholder livelihood profile.

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Topic: Customers
Tag: Segments

Resources

Publication

CGAP research identifies three segments of smallholder households and uses data from nationally representative surveys of smallholder households to outline recommendations on high-value financial solutions
Data

Our nationally representative surveys offer an unparalleled glimpse into smallholders’ agricultural and financial lives, and now there is a quick and easy way to explore our data.