Clients

Low income and poor clients are often described according to their poverty level. This can obscure the fact that poor and low income clients are a diverse group of people-–and require diverse products and services.

More refined empirical research is starting to shed new light on where real demand for financial services lies, and the range of needs poor households have across their lifespans.

A study commissioned by the Bill & Melinda Gates Foundation showed that of the 2.6 billion people living on less than $2 a day, about 600 million are small-holder farmers. About 180 million are microentrepreneurs. And there are 800 million youth living in poverty.

Over the past few years CGAP has stepped up its own work on poor and low income clients to deepen understanding of poor people’s needs and behaviors so that financial markets offer more relevant, valuable, and appropriate services.

Through specialized projects CGAP has focused on better understanding the extreme poor, and as part of the Youth Consortium we have explored the business case for youth savings. We have also conducted new research on micro and small businesses. One of the most significant areas of our work continues to explore whether and how branchless banking solutions could be effective channels for meeting poor and low income people’s needs, particularly beyond basic transactions.

Our market segmentation work in Mexico has sparked the interest of major banks, who are now looking to extend their reach to the low income population. And our work with AppLab in Uganda and with IDEO.org in Mexico and Brazil continues to explore how to use client research to create products that truly meet the diverse needs of low income and poor populations.

In the sub-topics within this section you will find information and links to new research about poor and low income clients and their financial services needs and uses.

Publications

16 October 2014
CGAP has conducted eight human-centered design projects in seven countries. The lessons from these projects highlight both the challenges ahead and a possible way forward when it comes to integrating mobile money into the lives of the poor.
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English (12.02 MB)
16 June 2014
Financial service providers who are serving or who want to serve this important customer segment need to invest in understanding these customers’ needs and develop products that meet those needs.
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English (57.61 KB)
Mobile Formats
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From Our Blog

23 October 2014
There is a significant data gap when it comes to smallholders' demand for financial services. Filling this gap is going to require new efforts and a shared learning agenda.
21 October 2014
Smallholder farmers are among the most financially excluded of all client segments. Understanding their particular needs is an important step in helping financial service providers to develop appropriate and effective products that serve them effectively.