Caitlin Toombs

Caitlin Toombs is a strategist at Continuum Innovation.

By Caitlin Toombs


Using Phones to Engage Customers with Insurance Products

As part of CGAP's Applied Product Innovation project with MicroEnsure and design firm Continuum, several different ways were tested to see how insurance could take advantage of the mobile phone’s capabilities to engage with people more powerfully and effectively.

Increasing the Immediate Value of Microinsurance for the Poor

CGAP has recently concluded an Applied Product Innovation project with insurance intermediary MicroEnsure and design firm Continuum. The challenge: using human centered design techniques to figure out how to deliver relevant insurance products to the mass market, leveraging mobile phones.