Rita Oulai Rita Oulai is an IFC consultant based in Abidjan. She works in microfinance and digital finance. She worked previously for GIZ in Cote d’Ivoire. By Rita Oulai Blog25 November 2015 Insights on Inactivity of Mobile Money Accounts in Côte d’Ivoire Côte d’Ivoire is one of the most vibrant digital financial services markets in West Africa. But why do so many customers remain inactive? Blog17 December 2014 Digital Finance in Cote d’Ivoire: Ready, Set, Go! On the surface, Cote d’Ivoire may seem like an unlikely contender to challenge the digital financial success in East Africa. However, the country has great potential to be the next digital finance success story.