Zuneera Shah Zuneera Shah worked as a research consultant for CGAP in Pakistan. She is a recent graduate of Harvard College, where she studied government and gender studies. She lives in Lahore, Pakistan. By Zuneera Shah Blog01 December 2020 COVID-19 Testing Resilience of Informal E-Commerce in Pakistan E-commerce conducted on social media has created economic opportunities for many women entrepreneurs in Pakistan. Now, this same type of e-commerce is helping some women adapt to the challenges of COVID-19.