Between 2004 and 2008 the percentage of banked South African adults increased from 46% to 63%. This feat was driven primarily by the six million Mzansi accounts that were opened over that period – two-thirds of which by people that had never before had a bank account. However, approximately 30% of these were inactive. This post explores the importance of understanding the financial needs of low income clients, and how business models need to adapt to meet those needs on an economically viable basis.