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Men and women engage differently with digital services - including digital financial services - because of, among other factors, gendered social norms that don't change nearly as fast as technology.
Customer personas rarely reflect the social norms that influence women's financial lives, which limits their usefulness in developing financial services. Here is a five-step process for improving customer personas.
E-commerce conducted on social media has created economic opportunities for many women entrepreneurs in Pakistan. Now, this same type of e-commerce is helping some women adapt to the challenges of COVID-19.
For government-to-person payments to truly benefit the most vulnerable during COVID-19, they must tackle the inequalities that women are facing due to the pandemic.
Ghana launched the world's first digital finance policy earlier this year. Here are five ways the new policy can be implemented to help Ghana close its gender gap in financial inclusion.
Many women in Myanmar and across Asia are using social media to conduct online commerce. Meet three entrepreneurs who are engaging in this type of informal e-commerce in Myanmar and have created jobs for other women.
Funding for women's financial inclusion is on the rise, but just 10 percent of financial inclusion programs are identified as having a gender component, according to the CGAP Funders Survey.
Millions of women are buying and selling goods online across Asia — but, at least in Bangladesh, Myanmar and Pakistan, they’re not transacting on e-commerce platforms. They’re using social platforms instead, often without digital payments.
Funders must develop a deeper understanding of how to tackle social norms that restrict women's financial inclusion. Lessons from CGAP’s research in Turkey help point the way.
Closing the financial inclusion gender gap is about more than account access. It’s about making sure accounts unlock real opportunities for women. In Bangladesh, linking mobile money to informal e-commerce could meaningfully advance women’s financial inclusion.
Women are 45 percent less likely than men in Côte d’Ivoire to have a mobile money account. Low mobile phone ownership and financial innumeracy remain major barriers.
Access to digital financial services is uneven for men and women. If implemented with gender in mind, the basic regulatory enablers of digital finance can increase women's financial inclusion.
Despite global progress toward universal access to financial services, the gender gap remains at 9 percentage points in developing countries. Here's a look at what the 2017 Global Findex tells us about women's access to financial services.
Gallup data shows that 81 percent of women worldwide own a mobile phone. Yet regions with high ownership rates have some of the lowest rates of women's financial inclusion.
Changing gender norms doesn't mean empowering women at the expense of men. When women have a voice in financial decisions, it can benefit the entire household.