Segmentation and market sizing helps in allocating development efforts, guide investments, and identify policy gaps for women-led nano and micro enterprises (WNME). This technical guide offers steps to understand the WNME landscape, design targeted products, and foster inclusivity for growth.
Inclusive credit fintech can help address the US$4.9 trillion global credit gap for MSEs. However, early-stage fintechs face significant challenges in securing diverse funding sources. This focus note explores financing strategies for inclusive credit fintech in Africa, highlighting recent innovations and case studies. It also identifies knowledge gaps that hinder strategy design for international donors and impact investors eager to support digital innovations in MSE credit markets.
This paper summarizes two decades of insights to help practitioners unlock the social and business case for young women’s financial inclusion. It outlines tailored strategies for product design, delivery, financial capability, and social intermediation to meet the needs of this diverse and vital client group.