an african woman standing in a field with her hands on her hips Photo: Héritier Nzanzu

Addressing Gender Norms for Lasting Transformation

Gender norms affect everyone in the financial sector, shaping how women are perceived and treated, influencing everything from policies to business practices. These collectively held expectations and perceived rules for behavior based on gender identity are often the root cause of women’s financial exclusion.

For consumers of financial services, gender norms can form barriers to women’s mobility, economic engagement, financial decision-making, control or ownership of assets, and access to mobile phones. For financial services providers, they often lead to biases in algorithms, inappropriate product offerings, and inadequate delivery channels. In many cases, these barriers prevent women from accessing financial services at all.

Gender norms often influence rules within financial systems—for example, requiring women to obtain their husband’s signature when opening a savings account or applying for a loan, requiring collateral or identification that women may be hampered from obtaining, or inheritance laws that favor men over women. Collectively, these barriers limit women women’s access to and use of financial services for generating livelihoods, accessing essential services, or improving their resilience and that of their household.

To tackle this, CGAP has developed tailored resources based on rigorous research to support funders, financial service providers, and financial regulators to move from gender-blind, to gender intentional approaches. 

CGAP produced a practical framework to help development and market actors to understand and act on gender norms that restrict women's financial inclusion (WFI) and women's economic empowerment (WEE). This is accompanied by a series of practical guides for development actors (funders and market facilitators) to diagnose gender norms and design interventions in response, and a working paper with guidance for financial sector authorities.

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