River view, Myanmar. Photo by Phyu Aye Pwint, 2017 CGAP Photo Contest Photo by Phyu Aye Pwint, 2017 CGAP Photo Contest
How can my company create a successful open API strategy?

While it is important to take a strategic approach to open APIs, you do not need a full-fledged strategy in place to get started. It is better to start small, offering a limited number of APIs to existing partners, learning about developers’ needs, and testing business models, before evolving toward a full open strategy. The resources below provide insights on how a financial services provider can develop an effective open API strategy, including approaches to pricing.


What Advice Would You Give Someone Just Starting with APIs?

Leaders from financial services providers around the world share their number one piece of advice on getting started with open APIs.
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This brief guide explains how providers can gradually develop an open API strategy that sets them up for success.

Learn about the step-by-step process one provider took to determine whether APIs aligned with its goals and which APIs to prioritize.
Photo by Hoang Long Ly, 2016 CGAP Photo Contest

Learn how to device an API pricing strategy that supports business goals, generates value for consumers, and aligns with market expectations.
How can we build open API products that developers want to use?

Developing an open API product starts with understanding the needs of the third-party developers who will eventually create their own products leveraging your data and capabilities. From there, it is important to adopt the right mindset, resources and processes to develop and iterate the product. The resources below highlight best practices, drawing on the experiences of other industries and early movers in the financial sectors of emerging markets.


Learn about five steps digital financial services providers can take to design open API products that appeal to third-party developers in their markets.

Digital financial services provides are finding that traditional software development approaches are not ideal for opening APIs. Here’s a better approach.
How can we engage the developer community about our open APIs?

One of the biggest mistakes that a financial services provider can make when they launch open APIs is to assume that developers will automatically start using them. To ensure developers are aware of your APIs and drive usage, providers need a go-to-market strategy. It is also important to create resources that make it easy for developers to see the potential applications of the APIs and to start using them. Such resources include an online developer portal and supporting documentation.


What is the Most Effective Way to Drive Usage of Open APIs?

In this video, digital financial services providers from several markets offer their advice on how to engage developers and drive usage of open APIs.

Ready to launch an open API prod-uct? Here are five tips on building a go-to-market strategy and engaging developers from Sila’s Shamir Karkal.
Additional Resources
Blog Series

This blog series explores how digital payment providers can unlock innovation in the digital finance ecosystem by selling open APIs to third-parties, empowering these companies to create new products and services that benefit providers, third-parties, and low-income customers