Photo by Ullas Kalappura, 2017 CGAP Photo Contest Photo by Ullas Kalappura, 2017 CGAP Photo Contest

Customers

The number of people with access to a financial account is steadily rising. Globally, 69 percent of adults in 2017 had accounts, up from 51 percent in 2011. But there are stark differences among countries—China and India are at 80 percent, while Pakistan and Sierra Leone have only 22 percent of adults banked. And the gender gap in account use is unchanged over the past decade at nine percentage points worldwide. Moreover, one in three people in developing countries had not used their accounts over the past year, according to the 2017 Global Findex.

CGAP's work on customers seeks to better understand the financial lives of poor people, particularly women, youth, and the forcibly displaced, among other vulnerable segments. What we learn will help financial services providers design products and services that better meet the needs of low-income people. We believe that creating value for customers increases account uptake and use, which in turn gives poor people more opportunities to improve their well-being. Providers also benefit because customers who see the value in services offered tend to be more loyal, use more financial products, and generate more revenue for providers.

Latest Research

Reading Deck

Customer Outcomes-Based Approach to Consumer Protection: A Guide to Measuring Outcomes

A customer outcomes-based approach to consumer protection focuses on the experiences and results of a customer’s access to and use of financial services, which are consequences of a financial service provider's (FSP) products, delivery, conduct, and practices.
Reading Deck

Women in the Platform Economy: Emerging Insights

Millions of women work in the platform economy but often face barriers that prevent them from capturing platform-based opportunities. Learn about female workers’ experiences and how financial services can help make platforms more inclusive.
Publication

How Can Financial Services Support Platform Work? Insights from Five Emerging Markets

Based on research with platforms and their workers across five countries, this report describes the platform ecosystem in emerging markets, the experiences of workers and sellers in key sectors, and how financial services can help these workers improve their livelihoods.

Latest Blogs

Blog

The Pandemic Wake-Up Call: Gender Norms Matter in Financial Inclusion

COVID-19 is the latest reminder that the norms constraining women’s economic participation need to be addressed in global development efforts, including in financial inclusion.
Blog

Savings at the Pump: Financing Solar Irrigation to Support Rural Women

Solar water pumps can be a sustainable, low-cost solution for irrigating farms. Asset financing from organizations like PEG Africa could help more women to obtain these cost- and time-saving tools.
Blog

Break the Bias: Evidence Shows Digital Finance Risks Hit Women Hardest

CGAP has identified dozens of consumer risks facing digital financial services users around the world, and emerging evidence suggests women are more at risk than men. Here are some ways to mitigate these risks for women.