Photo by Ullas Kalappura, 2017 CGAP Photo Contest Photo by Ullas Kalappura, 2017 CGAP Photo Contest

Customers

The number of people with access to a financial account is steadily rising. Globally, 69 percent of adults in 2017 had accounts, up from 51 percent in 2011. But there are stark differences among countries—China and India are at 80 percent, while Pakistan and Sierra Leone have only 22 percent of adults banked. And the gender gap in account use is unchanged over the past decade at nine percentage points worldwide. Moreover, one in three people in developing countries had not used their accounts over the past year, according to the 2017 Global Findex.

CGAP's work on customers seeks to better understand the financial lives of poor people, particularly women, youth, and the forcibly displaced, among other vulnerable segments. What we learn will help financial services providers design products and services that better meet the needs of low-income people. We believe that creating value for customers increases account uptake and use, which in turn gives poor people more opportunities to improve their well-being. Providers also benefit because customers who see the value in services offered tend to be more loyal, use more financial products, and generate more revenue for providers.

Latest Research

Publication

COVID-19 and Disruptions to Vulnerable Rural Livelihoods in the Sahel

The livelihoods of vulnerable rural households in fragile environments such as Niger and the wider Sahel have been strongly affected by the unprecedented circumstances of the COVID-19 pandemic. A holistic, coordinated approach by stakeholders can help create solutions that make it possible for vulnerable rural households to escape the recurring cycle of emergency food aid and greatly enhance their resilience to future shocks.
Infographic

Financial Services in Humanitarian Crises

This infographic illustrates how access to financial services can help people overcome adversity more quickly and sustainably.
Publication

Humanitarian Cash Transfers and Financial Inclusion

Syrian refugees in Lebanon and Jordan receive more than one quarter of their humanitarian assistance in the form of cash and vouchers. Leveraging this aid delivery to connect refugees to the formal financial system requires the host country to have widespread digital financial ecosystem in place and coordination among governments, aid agencies, and financial service providers.

Latest Blogs

Blog

COVID-19: Risks for Borrowers as Economies Reopen

With COVID-19 lockdowns putting stress on both consumers and lenders, the stage is set for consumer protection challenges around the provision of credit.
Blog

Women in Rural and Agricultural Livelihoods Facing COVID-19

Women in rural and agricultural livelihoods have been disproportionately impacted by COVID-19. Here is what funders can do to help.
Blog

Ride-Hailing Drivers in Indonesia Discuss Livelihoods, COVID-19

You can learn a lot from the back of a ride-hailing motorcycle in Jakarta. We rode with several drivers and interviewed them about their platform-based income, use of digital financial services and the impact of COVID-19. Here’s what we learned.