Photo by Ullas Kalappura, 2017 CGAP Photo Contest Photo by Ullas Kalappura, 2017 CGAP Photo Contest

Customers

The number of people with access to a financial account is steadily rising. Globally, 69 percent of adults in 2017 had accounts, up from 51 percent in 2011. But there are stark differences among countries—China and India are at 80 percent, while Pakistan and Sierra Leone have only 22 percent of adults banked. And the gender gap in account use is unchanged over the past decade at nine percentage points worldwide. Moreover, one in three people in developing countries had not used their accounts over the past year, according to the 2017 Global Findex.

CGAP's work on customers seeks to better understand the financial lives of poor people, particularly women, youth, and the forcibly displaced, among other vulnerable segments. What we learn will help financial services providers design products and services that better meet the needs of low-income people. We believe that creating value for customers increases account uptake and use, which in turn gives poor people more opportunities to improve their well-being. Providers also benefit because customers who see the value in services offered tend to be more loyal, use more financial products, and generate more revenue for providers.

Latest Research

Infographic

Young Women and Financial Services: Maximizing Impact

Research has shown that marginalized young women can benefit from financial services in both economic and non-economic ways. But with over half a billion women aged 15-24 in the world, the life stages, needs, and contexts of this population are tremendously diverse. Among which segments of young women could investments in improved financial services make the most impact? This infographic highlights findings from a recent CGAP segmentation exercise.
Reading Deck

Customer Outcomes-Based Approach to Consumer Protection: A Guide to Measuring Outcomes

A customer outcomes-based approach to consumer protection focuses on the experiences and results of a customer’s access to and use of financial services, which are consequences of a financial service provider's (FSP) products, delivery, conduct, and practices.
Reading Deck

Women in the Platform Economy: Emerging Insights

Millions of women work in the platform economy but often face barriers that prevent them from capturing platform-based opportunities. Learn about female workers’ experiences and how financial services can help make platforms more inclusive.

Latest Blogs

Blog

Maximizing the Impact of Financial Inclusion for Young Women

Financial inclusion can contribute to improvements in both financial and non-financial outcomes for young women, but this is a tremendously diverse group. For which segments of young women could improved financial services make the most impact?
Blog

How are Mobile Money Agents Protecting Customers’ Data in Uganda?

Recent qualitative research in Uganda conducted by CGAP and MicroSave Consulting (MSC) identified good practices for responsible agents in safeguarding their customers’ data and the role that providers can play in promoting these practices.
Blog

Mitigating DFS Consumer Risks: Insights from Sub-Saharan Africa

Emerging evidence shows digital finance consumer risks are increasing and, if not mitigated, could undermine users’ trust. We highlight risks that affect digital financial services users in Sub-Saharan Africa and measures to mitigate them.