Photo by Ullas Kalappura, 2017 CGAP Photo Contest Photo by Ullas Kalappura, 2017 CGAP Photo Contest

Customers

The number of people with access to a financial account is steadily rising. Globally, 69 percent of adults in 2017 had accounts, up from 51 percent in 2011. But there are stark differences among countries—China and India are at 80 percent, while Pakistan and Sierra Leone have only 22 percent of adults banked. And the gender gap in account use is unchanged over the past decade at nine percentage points worldwide. Moreover, one in three people in developing countries had not used their accounts over the past year, according to the 2017 Global Findex.

CGAP's work on customers seeks to better understand the financial lives of poor people, particularly women, youth, and the forcibly displaced, among other vulnerable segments. What we learn will help financial services providers design products and services that better meet the needs of low-income people. We believe that creating value for customers increases account uptake and use, which in turn gives poor people more opportunities to improve their well-being. Providers also benefit because customers who see the value in services offered tend to be more loyal, use more financial products, and generate more revenue for providers.

Latest Research

COVID-19 Briefing

Debt Relief in the Pandemic: Lessons from India, Peru, and Uganda

The widespread use of debt moratoria in response to the COVID-19 health and economic emergencies has succeeded in stabilizing financial systems and given borrowers all over the world immediate, if temporary, relief. This Briefing examines how the debt moratoria unfolded in India, Peru and Uganda.
Publication

A Research and Learning Agenda for the Impact of Financial Inclusion

The financial inclusion community is renewing its efforts to understand the role financial services play in the lives of poor people and how financial services can improve their well-being. This paper proposes a learning agenda based on extensive consultation with donors, researchers, and practitioners who support financial inclusion.
Publication

Digital Cash Transfers in Times of COVID-19: Opportunities and Considerations for Women's Inclusion and Empowerment

The Bill & Melinda Gates Foundation, the World Bank Group, CGAP, and Women’s World Banking, has developed a joint white paper on gender intentional digital cash transfers in the time of COVID-19, offering guidance and considerations for policymakers to support women’s inclusion and empowerment.  

Latest Blogs

Blog

How Social Norms for Men Restrict Women’s Financial Inclusion

Addressing social norms that affect men’s role in society and influence their behavior is an important — but largely overlooked — aspect of advancing women’s financial inclusion.
Blog

The Digital Gender Divide Won’t Close by Itself – Here’s Why

Men and women engage differently with digital services - including digital financial services - because of, among other factors, gendered social norms that don't change nearly as fast as technology.
Blog

Personas Show How Social Norms Impact Women’s Financial Inclusion

Customer personas rarely reflect the social norms that influence women's financial lives, which limits their usefulness in developing financial services. Here is a five-step process for improving customer personas.