Anne Gachoka

Anne Gachoka is a BFA researcher based in its Nairobi office. She was the first BFA staff member to join the Kenya Financial Diaries Project and is deeply steeped in the stories and histories of the respondents. Anne has a passion for consumer protection issues, and she has extensive experience in social and market research.

By Anne Gachoka


Escaping Darkness: Understanding Consumer Value in PAYGo Solar

This paper uses research and interviews with customers to understand the value they derive from PAYGo solar, why they decided to purchase it, how they were able to afford and pay for it, and whether they considered the product a “good deal” in the end.