Benson Wanyoike

Benson Wanyoike is a graduate in Marketing with nineteen [19] years’ experience in fields related to Marketing & Sales, Customer Service, Microfinance and Management of Alternative Banking Channels. He has experience in capacity building in the above areas and has interacted with various stakeholders in managing customer relationships. He participated in the process of developing a customer service strategy for Postbank and the transformation of Postbank Kenya. He is a member of both the Marketing Society of Kenya and the Institute of Customer Service – Kenya.

By Benson Wanyoike


Understanding Customer Inactivity with Customer Data from Kenya

Account dormancy among mobile money users is an industry-wide problem. WSBI is working to understand the driving forces behind customer inactivity in Kenya.