Innovative businesses are leveraging Digital Finance Plus to link poor communities with essential services. The success of these businesses is driven by multiple market factors. We explore which factors matter most based on a framework CGAP developed with McKinsey.
Since 2010, two-thirds of all new mobile microinsurance products were launched in low-income countries, particularly in Sub-Saharan Africa. A number of these were by non-traditional players innovating through new channels and with new products.