Greta Bull

Chief Executive Officer

Greta Bull is the CEO of CGAP and a director at the World Bank Group. She has 20 years of experience in development finance, primarily focused on small and medium enterprise finance, microfinance, and digital financial services. She has worked with both financial services providers and policy makers in Latin America, Central and Eastern Europe, Sub-Saharan Africa, and South Asia. Her clients and partners have included banks, microfinance institutions, mobile network operators, fintechs and bigtechs.

Before joining CGAP, Greta was a manager for Financial Institutions Advisory Services at the International Finance Corporation. Other career highlights include serving as director of the Finance, Banking and Enterprise Division at DAI Europe and holding senior-level positions at the Eurasia Foundation.

Greta has a Master’s degree in Public Policy from Harvard University’s John F. Kennedy School of Government and an undergraduate degree in International Studies from the University of Washington.

By Greta Bull

Blog

Is Financial Inclusion a Reason to Push Central Bank Digital Currencies?

Advocates of Central Bank Digital Currencies (CBDC) often cite financial inclusion as a reason to introduce them. CGAP examines their three main arguments: improved access to digital financial services, enhanced efficiency of payments and lower cost.
Blog

Women and Finance: Enabling Women’s Economic Empowerment

Reducing the gender gap requires that we put a gender lens on everything we do. CGAP CEO Greta Bull writes that without fully including women, we won’t solve financial inclusion or, for that matter, end extreme poverty and promote shared prosperity.
Blog

Beyond Access and Usage: Financial Services for Livelihoods

Not only have financial services have changed dramatically over the last 30 years, so have the ways people earn a living.
Blog

Finding Opportunity in “Interesting Times”

What did 2020 teach us about financial inclusion? Greta Bull reflects on what was, for most people, an especially difficult year and offers her perspective on the year ahead.
Blog

After the Storm: How Microfinance Can Adapt and Thrive

There has been a need for traditional microfinance to face the challenge presented by digital technology for some time, COVID has simply accelerated this process.