Luciana Aguiar is a Partner at Plano CDE, a specialized Brazilian firm focused on the base of the pyramid. Luciana is an anthropologist and an expert in BOP markets. She has been focused on the BOP for the past 15 years, working with low-income populations. Ms. Aguiar has a PhD in visual anthropology from Cornell University. She has developed projects for companies such as Nestle, Unilever, Accenture, Coca-Cola, Mastercard, Oi, Citibank, Itau, among others.