Marina Dimova

Marina Dimova is a Vice President at ideas42, where she designs, tests, and scales behaviorally-informed products and programs in consumer finance, international development, and financial inclusion. Her work ranges from improving financial management behaviors and loan repayment outcomes in the U.S. to scaling-up heuristics-based financial management trainings for microentrepreneurs in developing countries. 

By Marina Dimova


Using Behavioral Science

This Working Paper addresses qualitative research on how microentrepreneurs approach, decide, and act on key business and financial management issues.

Heuristics: A Behavioral Approach to Financial Literacy Training

ideas42 shares findings on what an effective financial literacy program could look like, based on insights about human psychology and decision-making.