Mark Del Lima Mark del Lima is an Interaction Designer at IDEO and a Fellow at IDEO.org. By Mark Del Lima Blog20 August 2015 Gaining Insights into Digital Design from Cambodia’s Smallholders Insights from smallholders are informing the design of better digital financial services for farmers in Cambodia, through a human-centered design process. Blog01 April 2015 6 Insights Driving Digital Design for Smallholders in Zimbabwe IDEO.org designers have traveled across Zimbabwe to gain an important understanding of the lives and aspirations of Zimbabwe’s smallholder households.