Mercy Musya

Mercy Musya is a research associate at the Busara Center for Behavioral Economics. She was part of the team that led Busara's initial research on peer-to-peer lending platforms in Kenya. She has also led advisory research on decision-making in the agricultural sector around product uptake. The Busara Center advances and applies behavioral science in pursuit of poverty alleviation.

By Mercy Musya


Do Peer-to-Peer Lenders Understand Risk?

A growing number of novice investors are starting to lend to their peers on digital platforms. New research out of Kenya suggests that providers may need to fundamentally rethink how they inform these lenders about risk.