Sophia Alj

Co-founder & COO, Chari

Sophia Alj is the co-founder & COO of Chari, a B2B e-commerce app with embedded FinTech in French-speaking African countries. The app allows mom & pop shops to order any consumer goods they sell and get delivered for free while benefiting from financial services like payment, micro-credit, micro-insurance. Founded in January 2020, Chari has been growing at rocket speed over the last years. It recently received a payment institution license from the Central Bank of Morocco.