Toru Mino

Segmentation: A Tool to Enhance Activity Levels

Customer segmentation is a powerful marketing tool which can be used to understand customers, design products and tailor advertising messages. It’s based on the premise that some customers will find a service extremely valuable while others couldn’t care less about it.

Strong Customer Activity Should Begin on Day One

One of the keys to high levels of customer activity is getting it right from the very beginning – ensuring that the registration agent and first customer transactions are both focused on long-term customer activity.

Using Data to Understand Customer Activity

For the last year CGAP has conducted quantitative research on the challenge of inactive customers. In culmination of this research, we are releasing a deck that helps providers understand and develop strategies to address low customer activity in their services.

“When Product Innovation Meets Agile Development”

This post describes a second key feature of the three Product Labs which will be established by CGAP’s bank, telco and other partners.

What Can We Learn From Selling Soap?

This post includes a detailed presentation of CGAP’s analysis of 23 firms from banking, microfinance, mobile, fast moving consumer goods, and Silicon Valley. It also describes the key features of three Product Labs which will be established by CGAP’s bank, telco and other partners.