Toru Mino

Faster Horses or Better Insights?

Customers often can’t or won’t tell you what they want, so you must work to dig down to what they really need. Valuable services not only meet a deeply-felt need, they tackle a poorly met need.

The Case for Product Innovation in Branchless Banking

CGAP counted 22 branchless banking services with more than 1 million registered users; we also counted more than 70 others which have not reached that threshold (as of Q1 2011). That’s about a 1 in 4 “hit rate”.

Can Mobile Money Be “Free”?

CGAP wants the financially excluded to get access to mobile financial services. To suggest that MNOs make mobile money “free” may then come across as self-serving. On the contrary, making money in mobile money and making it “free” are compatible.

Drivers of Mobile Money Profitability

This post is the second in the series on “Five Business Case Insights on Mobile Money.” In the first post, we shared with you a detailed presentation on the five insights. Here we explain further the first three insights.

Five Business Case Insights on Mobile Money

Today, we share with you a presentation that describes in detail five ways mobile network operators (MNOs) can think about the mobile money business case. MNOs across the globe are investing millions to develop and market mobile money. Estimates claim at least 30 implementations in Africa where MNO-driven financial services are an important part of the financial inclusion landscape. Despite the bets being placed by MNOs, the business case remains uncertain in almost every implementation.