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Blog Series

Applied Product Innovation in Branchless Banking

This series looks into the efforts of various providers to launch product labs that demonstrate new ways of understanding clients, testing ideas and designing breakthrough products.

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Blog
09 January 2015

When Clients Inspire Product Design

Grameen Foundation India shares key steps that organizations implementing HCD should incorporate into their projects to optimize chances of success.
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Blog
07 January 2015

So…What Does HCD Mean for Financial Inclusion?

Human-centered design can help managers understand their customers creatively, iteratively and effectively.
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Blog
06 January 2015

Top 5 Customer Insights from CGAP’s work in Human-Centered Design

CGAP has tried using human-centered design (HCD) to learn from and design better products and services for customers.
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Blog
10 June 2014

Using Phones to Engage Customers with Insurance Products

As part of CGAP's Applied Product Innovation project with MicroEnsure and design firm Continuum, several different ways were tested to see how insurance could take advantage of the mobile phone’s capabilities to engage with people more powerfully and effectively.
Photo-new-3-Microensure-blog
Blog
09 June 2014

Increasing the Immediate Value of Microinsurance for the Poor

CGAP has recently concluded an Applied Product Innovation project with insurance intermediary MicroEnsure and design firm Continuum. The challenge: using human centered design techniques to figure out how to deliver relevant insurance products to the mass market, leveraging mobile phones.
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Blog
06 June 2014

Power of the Persona: Applied Product Innovation with Bank BTPN

This is the second of a two-part blog series presenting some of the key findings from CGAP’s Applied Product Innovation program with the Indonesian Bank BTPN.
Mobile-Sales-by-by-Andi-Muhammad-Imran-CGAP-Photo-Contest 0
Blog
05 June 2014

Indonesia: Anatomy of a Successful Human-Centered Design Project

CGAP recently completed an Applied Product Innovation (API) project with Bank BTPN in Indonesia. The goal of such API projects is to develop new financial service offerings that are relevant to customers’ lives.
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Blog
16 January 2014

Working with The Poorest Women in Pakistan

The design firm Continuum Innovation found that simplified ATM receipts and photographic instructions helped poor women in Pakistan access their money with more confidence.
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Blog
13 January 2014

Literacy a Hidden Hurdle to Financial Inclusion

Literacy is often a hidden hurdle to bringing financial inclusion to the unbanked. This means that the onus is on the designer of financial systems to make sure clients can use them confidently.
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Blog
25 April 2013

Open Sourcing Product Innovation

In our work through applied product innovation, we are learning that being open about the products that didn’t work can be an important mandate for all providers—as what is discarded by some can be a treasure for others.

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