When Clients Inspire Product Design
Grameen Foundation India shares key steps that organizations implementing HCD should incorporate into their projects to optimize chances of success.
So…What Does HCD Mean for Financial Inclusion?
Human-centered design can help managers understand their customers creatively, iteratively and effectively.
Top 5 Customer Insights from CGAP’s work in Human-Centered Design
CGAP has tried using human-centered design (HCD) to learn from and design better products and services for customers.
Using Phones to Engage Customers with Insurance Products
As part of CGAP's Applied Product Innovation project with MicroEnsure and design firm Continuum, several different ways were tested to see how insurance could take advantage of the mobile phone’s capabilities to engage with people more powerfully and effectively.
Increasing the Immediate Value of Microinsurance for the Poor
CGAP has recently concluded an Applied Product Innovation project with insurance intermediary MicroEnsure and design firm Continuum. The challenge: using human centered design techniques to figure out how to deliver relevant insurance products to the mass market, leveraging mobile phones.
Power of the Persona: Applied Product Innovation with Bank BTPN
This is the second of a two-part blog series presenting some of the key findings from CGAP’s Applied Product Innovation program with the Indonesian Bank BTPN.
Indonesia: Anatomy of a Successful Human-Centered Design Project
CGAP recently completed an Applied Product Innovation (API) project with Bank BTPN in Indonesia. The goal of such API projects is to develop new financial service offerings that are relevant to customers’ lives.
Working with The Poorest Women in Pakistan
The design firm Continuum Innovation found that simplified ATM receipts and photographic instructions helped poor women in Pakistan access their money with more confidence.
Literacy a Hidden Hurdle to Financial Inclusion
Literacy is often a hidden hurdle to bringing financial inclusion to the unbanked. This means that the onus is on the designer of financial systems to make sure clients can use them confidently.