3 Insights on Customer Empowerment from Côte d’Ivoire
In Côte d’Ivoire, societal values and personal relationships have a high degree of influence over how people choose financial service providers.
Customer Perspectives on Customer Empowerment
In a context where many low-income customers are unable to access financial services, CGAP is interested in learning more about what drives customers to become more empowered.
A Multi-Digit Divide? Building Basic Financial Numeracy
The behavior and practices of "oral communities" - where most people are illiterate - may help to explain both the scale of account dormancy in mobile money and the prevalence of over-the-counter (OTC) mobile money services.
New Tools to Accommodate Old Financial Habits: Key for DFS Usage
Digital services that are able to replicate what poor people already do informally, in everyday life, may be critical to starting new customers on a path to using money in new ways.
Empower the Customer to Choose and Use Financial Services
A new CGAP Brief reflects on the concept of customer empowerment and its role in increasing uptake and use of digital financial services.
Lessons on Customer Empowerment from Women in Rural India
CGAP is seeking to answer questions and test ideas that explore the concept of empowerment and the role it can play in building customer trust and confidence.
Three Ways Financial Service Providers Can Empower Customers
Ensuring that digital financial services are used successfully by poor communities requires a new customer-centric approach. Financial service providers can empower customers to engage with new technology and financial services in several ways.