How Absa Bank Empowered its Customers through Games

A case study from Absa Bank in South Africa demonstrates how games can help empower their customers and encourage them to use mobile financial services.

How To Use Games For Financial Education

Positive financial decisionmaking is hard to teach via traditional methods. MindBlown labs is using games to introduce financial concepts that are otherwise dull or confusing.

Let's Gamify to Empower the Customer!

By improving user experience, engagement, and loyalty, "gamified" financial services apps may have a role in increasing usage by low-income customers