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Blog Series

'Gamification' and Financial Services for the Poor

By improving user experience, engagement, and loyalty, "gamified" financial services apps may have a role in increasing usage by low-income customers. Many companies are using games to teach financial concepts and habits that are difficult to convey through traditional methods. 

A woman weaving mats
Blog
01 December 2015

How Absa Bank Empowered its Customers through Games

A case study from Absa Bank in South Africa demonstrates how games can help empower their customers and encourage them to use mobile financial services.
A girl studies on her computer while her family works on pottery
Blog
06 October 2015

How To Use Games For Financial Education

Positive financial decisionmaking is hard to teach via traditional methods. MindBlown labs is using games to introduce financial concepts that are otherwise dull or confusing.
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Blog
29 September 2015

Let's Gamify to Empower the Customer!

By improving user experience, engagement, and loyalty, "gamified" financial services apps may have a role in increasing usage by low-income customers

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