For the world’s smallholder families, risk is an ever-present part of daily life. Minimizing the risk of trying digital financial services was one of the key takeaways from CGAP’s four smallholder-focused human-centered design projects.
Nick Meakin of Urwego Opportunity Bank (UOB) discusses how Rwanda's first and largest microfinance bank is using a human-centered approach to designing financial products that better meet the needs of smallholder farmers.
Designing appropriate and affordable financial solutions for smallholder households can be difficult. In collaboration with IDEO.org and Dalberg’s Design Impact Group, CGAP will draw on its experience to apply human-centered design (HCD) to smallholder product design.
Despite ongoing efforts to serve the world’s 450 million smallholder households—the largest client segment by livelihood of those living under $2 a day—little is known about their financial needs and desires.